Big news, right now you can save 50% OFF the BlackMagic Pocket Cinema Camera (Body). I never thought to see a price drop this low and this soon for the BlackMagic Pocket Cinema Camera - especially following a recent firmware update. Either the new GH4 camera has affected sales on the BMPCC or could this mean there's something new around the corner..
Here's a recent press release that adds even MORE functionality to this amazing little camera. More file formats allowing for longer recording times on the same cards!
[Update] Blackmagic Design Announces New Apple ProRes™ formats for all Blackmagic Design Cameras
Fremont, CA - July 17, 2014 - Blackmagic Design today announced the immediate availability of Camera 1.8.2 software which adds three new Apple ProRes™ file formats for the Blackmagic Cinema Camera, Blackmagic Pocket Cinema Camera and Blackmagic Production Camera 4K. Camera 1.8.2 update is available now free of charge from the Blackmagic Design website.
Blackmagic Design camera customers have always been able to record in both CinemaDNG RAW or compressed ProRes 422 HQ formats, however now this new software update adds three additional Apple ProRes™ file formats, ProRes 422, ProRes 422 LT and ProRes 422 Proxy. This means customers using Blackmagic Design cameras will be able to get significantly smaller video file sizes allowing much longer recording durations on the same media card, all while preserving full frame 10-bit 4:2:2 quality.
Because this update is available to our camera customers free of charge, they simply need to download it, and install the update from their Mac or Windows machine using a simple USB cable connection to the camera. Once the update is complete, customers will see these new formats available in the camera menus.
Because this update reduces the data rate of recording, it means customers can now choose lower cost SSD or SD cards while still recording high quality video in SD, HD and Ultra HD resolutions. Using ProRes 422 Proxy it is possible to record 230 minutes of 1080HD video on a single 64GB SD drive. Selecting the type of ProRes format for recording can be set via the on screen menus and all ProRes types can be played back instantly.
The Apple ProRes 422 formats are designed specifically for multi-stream non linear editing, minimal generation loss and fast export, making them very popular video file formats for post production and broadcast. All ProRes files recorded with Blackmagic Cinema Cameras and Blackmagic Production Camera 4K can be opened directly in DaVinci Resolve 11 and Apple Final Cut Pro X™ for immediate color correction, editing and finishing.
“We are extremely excited to release this next update for our camera customers ,” said Grant Petty, CEO of Blackmagic Design. “With the addition of the 3 new ProRes formats, cinematographers can now record for longer on low cost SSD’s and SD cards without sacrificing image quality, as they are still recording in full 10 bit 4:2:2 quality. Because our cameras feature a software centric design, we are very excited to be able to update our cameras with more and more features over time and make the cameras better and better! And there is more to come!”
In any case, this is a great deal and a camera I still use quite often. Here's the link to a few different places all knocked down 50% OFF.


Blackmagic Pocket Cinema Camera + FREE Batteries
BlackMagic Pocket Cinema Camera - via Amazon
BlackMagic Pocket Cinema Camera - via B&H