Kata VDSLR bags

Cruising the Vimeo website looking for NAB postings, (yeah I didn't make it out there), I ran across this video clip demo (shot by DSLRNewsShooter.com) of the Kata bag for Video DSLR rigs. I'm a huge fan of bags that don't look like you got a million dollars locked away. Those bright chrome polished metallic aluminum flashy hard cases are sometimes just asking for trouble if anyone sees you walking the streets. So this Kata bag looks like a softcase, but is said to be able to hold up with someone standing on top of it, that translates to protection. Lots of room for the rig and pockets to stay organized. A quick search on eBay turns up the price for this bag listed here.