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The design itself isn't totally new. There's been similar designs out there for years, but this shoulder rig does come with a special offset type mount for DSLRs. It also has adjustable mounts to align to different body types. Unlike the cheaper models, this shoulder pad area comes with different slots somewhat 'cheesy plate' style for you to mount several different type of accessories. Not a bad price either, and I'm fond of the black and red (Canon color Scheme). Check out the prices for HabbyCam SD Shoulder Mount rig for DSLR's here.