Why Buy when you can Rent?

If you're looking to use a tool only a few times, just a money savings reminder that you can always rent gear instead of throwin' down some hard earned cash. I showed up on the set of the music video (above), and plenty of lenses, cameras, Redrock Micro rigs, and more were all rented from BorrowLenses.com. Specialty expensive lenses like the Canon 400mm F/2.8 that normally run for over $7,000 can be had for about $248 / week.


Sure sounds like money you could be putting towards owning gear, but talk to a few pros and you'll find out that a big part of the business is rentals. Most pros consider a project and throw the rental fees into the contract. I've rented a crazy 72" softbox and Profoto strobe/battery setup for a photo shoot for a mere $40 dollars a weekend, and that gear was well worth over $4k. I knew I would only use it once, and by adding it into client fees, it just makes sense. Find yourself a good solid rental place, and you'll really expand your work. You'll be able to take on larger projects and consider a whole new variety of ideas. One of the easiest most highly rated Rental place is BorrowLenses.com. Don't let the name fool you, they've expanded quite extensively and I believe are in their third move to a larger warehouse. You can rent DSLR's, Lighting, Audio, Camera bags, and even Computers. There's a long list of gear you should check out to help plan your next shoot. If you're new to the rental game, start with something small. Once you get the groove, you won't feel so limited taking on future projects.

Click to Rent Gear from BorrowLenses.com

11 thoughts on “Why Buy when you can Rent?

  1. Emm

    Post author

    @Mark Maddan - Most people rent equipment because they are familiar with it. If they aren't familiar with it, they hire someone for the job. Example: Steadicam operator.

  2. What about not knowing how to use the rental equipment? The down side I see in renting is paying to learn the equipment I never used, and depends if the equipment is user-friendly or not, and how fast I learn it. I may have to rent the equipment for at least a week to test and experiment just to learn it and be able to use it efficiently and effectively on client projects. I'm a semi-pro wanting to become a pro photographer/videographer, I'm I wrong in my statement?

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  4. Emm

    Post author

    Most places, which makes BorrowLenses.com pretty sweet. They don't require the same as other rental places. Here's another tip, check with your Home Owners insurance or other insurance company about Rental coverage. If you've heard of Calumet Photographic, they work with insurance companies so that they can be added to coverage. Once you have Calumet added to your policy, For an extra say $15 dollars a month, you can rent from Calumet without leaving any deposits. If you want to know more information about this, contact the different rental places and ask about insurance coverage.

  5. Nick

    Borrow Lenses is phenomenal. EF 17-40 f/4L USM retails for $800, but can be had for two weeks through BL for $86, shipping included

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