I want to share just a few great articles circling the Internet about a company called RotoLight and their illegal use of the DMCA takedown notice for customer reviews that they feel doesn’t fall in their favor. I advise you to read each article carefully through the links below, but make sure you come back to finish this article. There’s a few things, the other blogs haven’t covered.

http://nofilmschool.com/2013/07/den-lennie-f-stop-academy-rotolight/
http://blog.matthewmiller.net/2013/08/rotolight-utter-shite.html
http://www.popehat.com/2013/08/01/rotolight-tries-to-unring-the-censorious-bell/
http://notesonvideo.blogspot.co.uk/2013/07/using-copyright-infringement-claim-to.html
http://www.davelawlor.com/rotolight-uses-dmca-to-claim-infringement-on-review-it-didnt-like
http://boingboing.net/2013/07/30/rotolight-sends-fraudulent-tak.html
http://www.techdirt.com/articles/20130730/17572624008/rotolight-uses-dmca-to-censor-review-they-didnt-like-admits-to-dmca-abuse-censorship.shtml

Here’s Rotolight’s interesting response to the recent incident.

In this specific case, the video was not removed for copyright infringement reasons as has been widely reported. Rotolight received external advice with respect to this particular video that it was potentially misleading and unrepresentative. This advice resulted in the only request the company has made to have a video removed from any video sharing website in the last 3 years.

Wait, I want you to focus on that last part“This advice resulted in the only request the company has made to have a video removed from any video sharing website in the last 3 years.”

That’s total bull, because this has actually been a practice of RotoLight for at least the last two years. Two years ago, I posted up a video about one user and a UFO camping light who may have mentioned he was making his own DIY RotoLight. [I made the decision at the time to update the article instead of dealing with them, but here's the old post - just check out the comments] Obviously it was a UFO camping LED light, and because of the camparisons, RotoLight commented on this blog and admitted to taking down the users YouTube video:

“FYI, the YouTube Video on which your article relates has been removed due its to defamtory nature, breach of our Registered Trademark and misleading information”.

Whoa wait a minute! The DMCA cannot be used for Trademark claims. That was two years ago, and who knows how many other YouTube or Vimeo videos were taken down in that time frame, but I can tell you the recent Den Lennie attempt was not the first. The fact that they are now playing dumb and backtracking as if this was the only DMCA they filed is a load of crap.

Here’s a little more food for thought. Their response to the recent incident states: “Rotolight received external advice with respect to this particular video that it was potentially misleading and unrepresentative.”

When I received a comment on this blog about the UFO camping light video, it was signed off by Rod Aaron (President). I highly doubt their last attempt was external advice..

“If you have any questions or queries, please contact me anytime on the number or email below.

Best Regards,
Rod Aaron
Rotolight
rod.aaron@rotolight.com
+44 1753 422 744″

I can’t remember who’s video was removed from YouTube, but if you’re reading this I would love for you to comment in this article proving that RotoLight has indeed used the DMCA takedown notice illegally more than once. Any other comments about this recent incident would be great to hear as well.

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