A nice look at the GoPro Cineform studio from Vimeo member Lucas Pfaff, and how it doesn't have to be used just for GoPro cameras. There's plenty of encoding options in the Cineform Studio to encode different video file types including DSLRs, and does an excellent job maintaining quality through the process. I know many who use MPEG Streamclip or Compressor before going into FCP, and this is another nice alternative. I'll have to try this out with my MTS files, see if it can convert those Sony HX9V files. [Thanks Serge].
You can download the GoPro Cineform Studio software for free following the link (click here).