Look familiar? It's another camera slider in the DSLR marketplace offered by K2 Cinema. If you're not feeling the dual rod look, the company K2 Cinema does offer an Igus based slider for a cheaper price, if that's what turns you on.
Now there's plenty of camera sliders right now and some only around $100 dollars, but this is only the second one that I know of using two Linear guide rods instead of a single flat track. This Linear guide rail looks similar to the Cinevate Atlas LTS Camera Slider, and while it may come in at about half the price, there's quite a few differences. The Cinevate Atlas is using 5/8" rods, which if i'm correct is close to approx. 16mm while the K2 Cinema slider is using 20mm rods. That's going to add quite a bit of unnecessary beef and weight to the overall unit if used simply for a DSLR.
K2 Cinema doesn't have quite the professional polished finish as the Cinevate Atlas LTS. It's a pretty straight forward design with a carriage that sits above the linear guide rods. The Cinevate Atlas has a more flush carrier that sits just about in between their rods. They both come with positionable legs to use if you're without a stand, but the K2 Cinema Camera Slider lacks the nice comfy feet that could end up scratching surfaces like soft wood tables. Cinevate obviously thought about the usefulness of it's legs and has added some nice molded feet with some type of polymer plastic material i'm guessing. The Cinevate Atlas LTS appears to offer standard rail lengths from 35", 47", and 58" lengths while the available K2 Cinema sliders have options from 22" and 36". Since K2 Cinema seems to be a new starter in DSLR accessories, there's a good chance they can custom make rail lengths. Then again, Cinevate has always showed great customer service so it's possible custom rail lengths may be a possibility as well.
Now keep in mind that Cinevate is set to release a new Atlas 10 Linear Tracking System Camera slider that is estimated around $500 dollars. The new Atlas 10 will not be rockin' the wide open dual Linear rod look, which I hear works really well, but you might want to wait until you get the full review on the Cinevate Atlas 10 before diving in to a camera slider.