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As the new Panasonic GH4 (and other 4K cameras) start shipping, your typical SD card may work for 1080p resolutions, but If you've been waiting to shoot 4K Video as soon as your camera hits your doorstep you'll need media that packs in whopping speeds.

The new Sandisk Extreme Pro SDHC and SDXC media are optimized for UHS-II Devices, holds a speed class rating of UHS Class 3. Rated at a Max. Read Speed: 280 MB/s and Max. Write Speed: 250 MB/s, these are going to be cards required to take advantage of that 4K data rate. The speed of these cards will also greatly benefit you when it's time to dump or backup the data from the card, so you can get back to shooting.

If you think you can get away with a cheaper set of SD cards keep me in the loop, but for the Panasonic GH4 (and most likely other 4K camera) 'these are the cards being recommended' by many early reviewers. As with anything related to 4K media and storage, they aren't cheap starting at $75 dollars for the 16GB SDHC (approx 10 minutes of 4K video) to $245 for the 64GB SDXC Card.

Sandisk Extreme Pro 4K SDHC SDXC SDXC 4K Media Recording Sandisk Media Panasonic 4K SDXC SDHC Compatible Media Recording
find-price-button Sandisk Extreme Pro USH-II [Class Speed 3] SDHC / SDXC Media for 4K Video

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There's currently discounts going (today only) for various types of Sandisk Media. Sucks because I just paid for a 32GB MicroSD Card for my new Samsung Galaxy IV cellphone and GoPro Hero3. I could have used these deals a few days ago. Check it out via B&H and remember it's for today only (found here)

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find-price-button Sandisk Media One Day Sale

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Here's a few deals happening now via B&H.

Rokinon 8mmRokinon Fisheye
Rokinon 8mm Fisheye Lens Discounts (found here)

Canon Instant Rebates
Canon Instant Rebates on DSLR Bodies and Lenses (found here)

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Sandisk Media Discounts on SDHC, SDXC, and MicroSD Media
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There's some pretty nice Amazon deals going on just for today on Transcend SDHC, Compact Flash, and SDXC media today only. I've compared the deals to other big box retailers and though Compact Flash and SDXC media are also on sale, the most significant discounts are mainly on the SDHC media.

I'm actually using mostly Transcend media in ALL my cameras, and the 32GB SDHC Class 10 can handle video mode in the Canon 5D Mark III with ease, and it's on sale today for just $16.99 right now (click here).

transcend sdxc sdhctranscend sdhc sdxc
find-price-button Transcend SDHC Media Discounts

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Jeremy shares a link to the discounts on Sandisk today [thanks Jeremy]. If you have a preference for the brand, the Sandisk 32GB SDHC Class 10 Media card now comes in at a few dollars cheaper than the Transcend 32 GB Class 10 SDHC. For compact flash media, I still think Transcend has the better deals, but everyone has their preferences. Check out the sale at Amazon (Click Here).

Sandisk Media
find-price-button Sandisk SDHC & Compact Flash Media Sale

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If you didn't catch the deal on B&H, they are currently offering a bundle (2) pack of Sony 16GB SDHC Class 10 UHS-I media cards from $31.99 + Free shipping in the USA. This UHS-I classification also gives the cards blazing-fast maximum read speeds of 94MB/s. Check it out following the link (Click Here).

Sony 16GB SDHC UHS-I Class 1
find-price-button Sony (2) Pack 16GB Class 10 UHS-I SDHC Media Deal

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I thought $1 dollar/GB was affordable just a few months ago, but now prices on these Transcend 32GB Class 10 SDHC cards are down even further. These are a main staple of media we use in all of cameras and have been highly reliable. I consistently throw them into any point and shoot camera, camcorder, and even shoot video through the 5D Mark III with these. If you're in the need for new SDHC media, check it out. Currently a Transcend 32GB SDHC Class 10 card will only run you $20 dollar via B&H (Click Here)

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find-price-button Transcend 32GB Class 10 SDHC Cards
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Current Daily Deal for a Canon 5D Mark III + Battery Grip + Sandisk 32GB SDHC Card. Brand new USA Warranty. The total kit comes in cheaper than just buying a Canon 5D Mark III (Body Only), and after price comparing it's about a $450 dollar savings. A decent find for those who were planning on picking up a Canon 5D Mark III this weekend. Check out the eBay Daily Deal (Click Here)

Canon 5D Mark III Grip Sandisk
find-price-button Canon 5D Mark III + Battery Grip + Sandisk Card